Business 2.0 | Fred Franzia

"The Next Disruptors" is the Business 2.0 cover story for September 2007. Coincidentally (?), page 84 has an article by Joel Stein entitled, "Two Buck Chuck Takes a Bite Out of Napa." The article's intro:

"Fred Franzia, the man behind America's favorite bargain vino, has a big mouth and an even bigger winemaking empire -one that's scaring the bejeezus out of his elitist rivals."

Check out the article (interesting contrast to this May 2006 article in Inc.). As the fourth largest US wine company, Bronco Wine Company is a quite a force.