growsmarter

Advancing the nexus of viticulture and technology.

Tech controversies

Friday, April 27, 2007

A friend of ours in Australia pointed out this post from the Capozzi Winery Blog about Precision Viticulture (PV). I like it because in very few lines (and some comments), Josh manages to summarize the whole techie vs. farmer controversy quite well.

Contrary to "popular" belief, as Josh argues, the use of technology is all about winegrowers spending the optimal amount of time out in the vineyard. We all agree that Quality Time with the vines is the principal key success factor to great grapes.

As such, we'd believe that the use of PV (and our webware) actually lessens the amount of time a farmer needs to spend in front of the computer (or in an office), freeing up time to for you to spend in your boots, thinking about and making the important viticultural decisions - how much time are you spending putting together your Pesticide Use Report (PUR), for instance?

Where's the controversy?

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