growsmarter

Advancing the nexus of viticulture and technology.

CA Growers Unite!

Thursday, January 18, 2007

We received a great comment from Glenn Proctor, Ciatti Brokerage Company, encouraging CA growers to take unified action to manage consumer perception.

He reminds us of the efforts by the California Association of Winegrape Growers (CAWG) to support a "California Brand." In fact, here's an editorial from CAWG's president, Karen Ross, entitled "Growers Best Response to the Global Market."

Glenn saves his best advice for last: "Get involved."

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